This is a perfect example of something that ALL promotional videos should do: Then, notice what happens at the two-second mark:īAM! You get a literal explosion of color. The promo video starts with a black background, which creates a sense of visual disruption in the newsfeed since most social networks use a light theme. The visuals are stunning and really pop right off the screen. We’ve seen a lot of food and restaurant advertisement examples, and this is seriously one of the best promotional videos we have ever seen. Let’s get into it-Here are some examples of video advertisement examples that work exceptionally well for their target audiences and for sure will get you great results in 2021: M&S food Of course, the cost can be kept low when you use a method like to create your product promo videos. We outlined each in a comprehensive article for your convenience. Because so many factors can determine how much your promo video will end up costing, we recommend taking a minute to fully understand all of these influences. A standard promotional video will end up costing somewhere between $39 – $50,000 depending on, but not limited to, quality and length. How much does it cost to make a promotional video?īefore you get super inspired to start making them, we thought we’d give you a little context regarding cost. If you feel like you need a bit of background in video marketing before we get to the examples, check out Video Marketing 101, our complete guide to everything you need to know about promotional videos. Whichever way you slice it, there has never been a better time to invest in video marketing than now! 57% of consumers report that videos give them more confidence to buy online.
TrustĬreating promo videos can also help you build trust with your audience.
According to Databox, almost 60% of marketers said video promo tends to drive more engagement. Video ads have also surpassed image-only ads in terms of effectiveness.
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For instance, you can run six-second bumper ads on YouTube or create a series of videos that tell a longer story. There are also different spots to feature promotional videos for businesses inside each platform. We have YouTube, Facebook, Instagram, Twitter, and LinkedIn… And the list goes on. In the Golden Age of television, we only had three or four channels to host our commercials, and they were essential all the same. Multiple channelsĭistribution channels play a significant role in the making of the best promo videos – there’s simply no success in advertising without reach. Combine the two forces, and you have a powerful tool in your marketing toolbox. Additionally, you can do so much more from a visual, audible, and creative standpoint with a video than an image. You don’t have to convince anybody to watch videos-they do so naturally every day at an increasing rate. Promotional videos work so well because they combine existing user behavior with an enhanced message delivery platform. But when 83% of marketers now say that video gives them a good ROI, we take them at their word. But as we all know, because ‘everybody’s doing it isn’t really a good reason. Why Video Promo WorksĨ7% of businesses use video in their marketing, a sharp increase from 63% in 2017. We have many promotional advertising examples to show you, but first, let’s take a closer look at why video promo is necessary for success in modern digital marketing. There are endless ways to execute those features, and that’s where it gets fun! That’s what sets promo videos apart from informational and other videos. And there is a whole lot to choose from – some brands use humor, others rely on their reputation, and some will try more visually striking techniques.īut the best promotional videos all have a few things in common-They hook you quickly, draw you in, and deliver a clear message. Looking at advertisement examples is usually the best inspiration to create your own.
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